Wellness Is Growing. The Format Didn't.

TWIST. SHAKE. ENJOY.

A clean functional drink format that mixes fresh the moment you open it. Under 50 calories across the full range, 1–3 core ingredient systems, no preservatives added, no shaker, no prep, and a smart cap built to carry real functional powder.

<50

Calories

Sugar

1–3

Core Ingredients

Preservatives Added

Month Shelf Life

The Problem

Wellness demand is growing. The format did not catch up.

Too many drinks are high in calories or sugar

Wellness customers want something they can drink often, not another sugary bottle or heavy shake that feels like a compromise.

Protein became mainstream. The format still feels niche.

People increasingly want protein in everyday life, not just hardcore fitness environments. But many formats still feel bulky, intimidating, thick, or overly gym-bro oriented.

Clean powders usually require effort

Powders can be clean, but scoops, shakers, measuring, and washing create friction. Many ready-to-drink formats also rely on additional preservatives to maintain shelf life and stability.

The Solution

Smart Cap Technology

The functional powder lives in the cap. The bottle holds water. They stay separate for freshness, then mix only when the customer twists and shakes.

Functional Powder
Stores the wellness formula separately and mixes fresh when released.

Smart Cap
Stores the powder in the cap and releases it only when twisted.

Twist

Twist the cap to release the functional powder into the drinking water below.

Shake

Give the bottle a quick shake. No equipment, no shaker, no preparation needed.

Enjoy

Your drink is freshly mixed and ready, anytime, anywhere.

Our Promise

Nothing Hiding.

A premium trust bar that answers what buyers check first: calories, sugar, protein, ingredients, shelf life, and whether the format feels fresh.

<50

Calories

Across all SKUs

Sugar

Across multiple SKUs

1–3

Core Ingredients

By formula system

Preservatives Added

Clean label cue

Month Shelf Life

Easy to stock

TWIST

Freshly Mixed

Anytime, Anywhere

The Collection

Four rituals. One clean format.

The collection covers the moments people already have: beauty-strength in the morning, protein after movement, hydration after intense sweat, and calm energy in the afternoon.

Your Moment

Follow the day, not the shelf.

Chronological by behavior: morning beauty-strength, post-light movement, post-intense sweat, then afternoon focus.

For Studios & Retailers

Effortless to launch. Built to sell.

Zero Friction

No machines, no prep, no training

No cleaning, no waste, no setup

Long shelf life, easy storage

Built To Sell

Premium look for boutique spaces

Satisfying twist-shake ritual

Clients understand it instantly

Simple To Test

Premium grab-and-go product

Easy to launch in small quantities

Simple to expand if customers respond