Wellness Is Growing. The Format Didn’t.
Twist. Shake. Enjoy.
UPWELL is a clean functional drink that mixes fresh the moment you open it. Under 50 calories across the full range, 1–3 core ingredient systems, no preservatives added, no shaker, no prep, and a smart cap built to carry real functional powder.
The Problem
Wellness demand is growing. The format did not catch up.
Too many drinks are high in calories or sugar
Wellness customers want something they can drink often, not another sugary bottle or heavy shake that feels like a compromise.
Protein became mainstream. The format still feels niche.
People increasingly want protein in everyday life, not just hardcore fitness environments. But many formats still feel bulky, intimidating, thick, or overly gym-bro oriented.
Clean powders usually require effort
Powders can be clean, but scoops, shakers, measuring, and washing create friction. Many ready-to-drink formats also rely on additional preservatives to maintain shelf life and stability.
The Solution
Smart Cap Technology
The functional powder lives in the cap. The bottle holds water. They stay separate for freshness, then mix only when you twist and shake. See how it works →
Twist
Twist the cap to release the functional powder into the drinking water below.
Shake
Give the bottle a quick shake. No equipment, no shaker, no preparation needed.
Enjoy
Your drink is freshly mixed and ready, anytime, anywhere.
Our Promise
Nothing Hiding.
The answers buyers check first, calories, sugar, protein, ingredients, shelf life, on the label, not behind it.
The Collection
Four rituals. One clean format.
Beauty-strength in the morning, protein after movement, hydration after intense sweat, and calm energy in the afternoon.
3 Core Ingredients · 35 Cal
Coconut Matcha
Calm Focus, Clean Energy, No Crash
Discover →$4.50
9g Protein · 45 Cal
Chocolate Clear Whey
9g Protein, 45 Calories, Easy Recovery
Discover →$5.00
2 Core Ingredients · 45 Cal
Raspberry Protein+
Rehydrate, Rebuild, Glow
Discover →$5.00
2 Core Ingredients · 30 Cal
Collagen + Creatine
Radiant Skin, Strong Body, Daily Ritual
Discover →$5.50Your Moment
Follow the day, not the shelf.
Chronological by behavior: morning beauty-strength, post-light movement, post-intense sweat, then afternoon focus.
01 · Morning Ritual
Collagen + Creatine
7g hydrolyzed collagen + 3g creatine monohydrate. For beauty, strength, and daily vitality.
02 · After Light Workout
Chocolate Clear Whey
9g protein, 45 calories. Recovery without the heaviness of a full shake.
03 · After Intense Workout
Raspberry Protein+
9g plant protein + electrolytes. Rehydrate and rebuild after heavy sweat.
04 · Afternoon Boost
Coconut Matcha
Calm, sustained energy from L-Theanine. No crash. No jitters. No sugar.
For Studios & Retailers
Effortless to launch. Built to sell.
Zero Friction
- No machines, no prep, no training
- No cleaning, no waste, no setup
- Long shelf life, easy storage
Built To Sell
- Premium look for boutique spaces
- Satisfying twist-shake ritual
- Clients understand it instantly
Simple To Test
- Premium grab-and-go product
- Easy to launch in small quantities
- Simple to expand if customers respond
The Future of
Functional Drinks.
Twist. Shake. Enjoy.